prada
Exceptional Spring 2011 Prada Runway & Ad Campaign Embroidered White Dress
The twin of this dress was Look 27 on the Spring 2011 Prada runway. It was the first of three variations of dresses that featured extensive and whimsical embroidery over them along with the beadwork around the hem. The dress was an instant hit. You saw it in editorials, on celebrities and it was used in the ad campaign that season. It is also featured in the book Prada:Catwalk. This dress is noted in particular in that book where it says "a beachy feel came through in those prints again, and in Mexican embroideries across the front of a white sundress. There were shades of Josephine Baker also here, emphasize by the model slick pin curled hair – just the lightest touch of history in case anyone might forget where they were and the deep understanding of culture that entailed. Bar the furs and jangling plastic beads at hems, the clothes in this collection were entirely made from a cotton – sensible, hearty, humble. The collection was extraordinarily bold: an immaculately executed fashion statement that couldn't have been more confident, clear or right for its time." Muiccia herself called it "minimal baroque".
This is a fantastically rare dress and it is exceptional and important part of Prada's history. As noted above, the dress is made of a crisp white cotton. It is adorned with a heavy finish of embroidery to create that print that you see going across the dress is all the way around you. It is suspended from the shoulders by straps made of the same fabric. The dress itself is the simplest of cuts. The front has darts to create a bit of shape around the breast and then it has a touch of a barrel shape through the body. The waist and hips curve outwards and then the hem comes in slightly. The back dips down for an expanse of bare skin to show. A dancer is in full stride with a huge headdress and skirt are a nod to the great Josephine Baker. Bright bold colours swirl across you and around to the back of the dress and the embroidery work is fantastic to see. It has a slight 3D texture as it sits slightly up and off the dress. The hem of the dress is equally as fantastic and has a finish of braided silk cord and large beads that dangle and jangle all the way around the hem. It is just phenomenal. Excellent condition with a small note below.
The dress is fully lined in a white silk chiffon and zips to close at the back. I see one round bead missing at the back and a smudge of a mark near on the lining near the label. It otherwise appears to have been worn very little if at all. The open cut should allow it to fit a range of sizes. It will just fit more over-sized on a smaller frame.
Bust: to 17" flat across from side seam to side seam
Waist: to 17" flat across from side seam to side seam
Hips: to 18.5" flat across from side seam to side seam
Total length: 36" from top of shoulders to actual hem, 39" to the bottom of the bead work
Modern Sizing Equivalent: XS-MED
Item# DD4939
Reference Photos: (1-5) Spring 2011 Prada, Look 27. Model Daphne Groeneveld. / (6) Spring 2011 Prada Ad Campaign. / (7-8) Bruno Mars and Joan Smalls Photographed by Peter Lindbergh for Vogue, June 2011. / (9) Miroslava Duma in Prada, 2011. / (10) From the book "Prada Catwalk: The Complete Collections" by Susannah Frankel.
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